Why Social Media is Important for Small Business

Why Social Media is Important for Small Business

Social media has become a vital aspect of modern marketing and promotion. Over the last 10 plus years, it has provided small businesses with an unprecedented platform to reach a broad audience.  From Facebook and Twitter to Instagram and TikTok, social media networks...
10 Strategies for Creating a Great Business Blog

10 Strategies for Creating a Great Business Blog

Blogs are a great way to increase the SEO value of your company’s website. Every time you add a little more SEO optimization, your site gets easier to find in the search results when someone is looking for services or products that match what your company provides. ...
A Guide to Pop Up Form Strategy

A Guide to Pop Up Form Strategy

Pop up forms have started to appear on more and more websites. They are useful tools to get email subscribers, encourage people to sign up for texts, or encourage people to use coupons.  Pop up forms are windows that show up after a user has been on a website for a...
There is Still Work to be Done on Digital Accessibility

There is Still Work to be Done on Digital Accessibility

While strides have been made in the world of digital accessibility, only a little less than 3% of the web is fully accessible to people of all abilities. It has reached a point where the Department of Justice issued their first web accessibility guidance in over 10...
Marketing Trends for 2023

Marketing Trends for 2023

As the end of the year approaches, guides to how to be more successful in the new year start to flood your newsfeed. Many of those guides seem to gloss over how achievable the goals in those guides are. We’re here to change that for this year. We identified five...