simply blog
10 Strategies for Creating a Great Business Blog
Blogs are a great way to increase the SEO value of your company’s website. Every time you add a little more SEO optimization, your site gets easier to find in the search results when someone is looking for services or products that match what your company provides. ...
A Guide to Pop Up Form Strategy
Pop up forms have started to appear on more and more websites. They are useful tools to get email subscribers, encourage people to sign up for texts, or encourage people to use coupons. Pop up forms are windows that show up after a user has been on a website for a...
There is Still Work to be Done on Digital Accessibility
While strides have been made in the world of digital accessibility, only a little less than 3% of the web is fully accessible to people of all abilities. It has reached a point where the Department of Justice issued their first web accessibility guidance in over 10...
Marketing Trends for 2023
As the end of the year approaches, guides to how to be more successful in the new year start to flood your newsfeed. Many of those guides seem to gloss over how achievable the goals in those guides are. We’re here to change that for this year. We identified five...
Trends That Will Shape Your Content Program
Content marketing strategy is constantly changing. While it can be tempting to try every new trend at once, it ends up making it difficult to determine what is actually working. While we don’t have a crystal ball, here are four trends that we are noticing that would...
How to Drive Digital Transformation
No matter how small your business, driving digital transformation is key to being successful. Digital agility and having the right tools in the right places makes everyone more efficient and makes the general work of business easier. While driving digital...
How To Do A Mid-Year Business Review: Marketing
We’ve hit the halfway point in the year and it’s a great time to do a business review. Over the next three months, we will go over the three areas of your business that you should review every six months. First up is your marketing plan. While most marketing plans...
Mid-Year Check In: Website Edition
Seems impossible that we are already almost halfway through the year, but here we are. The mid-year point is a great time for business owners to take a step back and look at what could be improved, tweaked, or updated to give their business the best chance for success...
How To Manage Online Reviews
As a small business owner, online reviews really matter. When a potential customer looks up your business, oftentimes the first thing they will notice is your star rating on Google or Facebook. In fact, online reviews have become so important that 9 out of 10 people...
