No matter how small your business, driving digital transformation is key to being successful. Digital agility and having the right tools in the right places makes everyone more efficient and makes the general work of business easier.
While driving digital transformation isn’t always easy, there are some key steps that will make it less challenging to transition your business to a digital leader in your space.
Key #1: Digital Literacy
Do not take the fundamentals of digital for granted. While you and a lot of people in your business might be very digitally literate, there might be some people in your organization who aren’t.
No one expects that every employee should be able to manipulate complex digital tasks like creating a Facebook ad or using Google analytics, basic digital literacy should be expected and encouraged. You will need to have people who can do those complex tasks but everyone else should stick to basic skills.
If you want to raise everyone’s digital skill set, consider finding ways to reward and promote employees who take initiative and learn new skills. Keep an eye out for classes and certifications that you can notify your employees of.
The worst thing you can do is ignore technology and end up further behind.
Key #2: Data and Digital Security
Last year, data breaches rose by almost 70%. That’s the highest amount on record. Keeping your data secure and encrypted is vital to driving digital transformation. Do you have a plan for if your system is hacked? What about if your data is taken hostage and you are confronted with a ransom?
Cybersecurity and cyber resilience are big concerns for the world’s largest companies and should be a concern for you too. Choose a point person for data and digital security and schedule a regular touch base with them so you can stay up to date on their progress and any updates.
Key #3: Digital Marketing
Billboards, radio spots, and television ads all still have their place in the marketing world but if you haven’t started to invest in digital marketing like social media ads and search result placements, you are missing a huge and growing section of the public’s eye.
If you want to be prepared for the estimated 4.4 billion people that will use social media and consume digital marketing outlets by 2025, it is better to start strategizing and testing now.
Some digital formats and channels to look into include:
- Social media
- Email marketing
- SEO & SEM
- Paid search
- Display advertising
- Influencer marketing
- Affiliate marketing
Key #4: Data Analysis
There is so much data generated by businesses and the tools they use. The good news is, a lot of that data is actionable. The bad news is that very few organizations use that data to its full potential.
For example, your data can tell you who your key demographic but if you haven’t taken the time to analyze your data, how are you going to know what targeting you should put on your digital ads to reach that key demographic?
Data can help you find your organization’s strengths and weaknesses. It can help you find blind spots and areas where you can invest to drive positive growth.
You want to encourage all employees to use the data available to them to make decisions. The more people you have on your team who can look at the data and know what it means and how to use it, the stronger your company will become.
Digital transformation is a long road but it doesn’t have to feel like a slog. With these four keys, you will be able to start to drive meaningful change and make your business more digitally savvy and sound.
Want to get started with something like a website or digital marketing? Simply Built can help! Learn more on our contact page!