We live in an age of “do it yourself.” The internet has made almost anything possible, from learning how to fix your washing machine on YouTube to figuring out how to fix that line of html on your company’s website.
This same concept applies to website design. With sites like SquareSpace and Wix, it seems easier than ever to make your own custom website with all the bells, whistles, and design aspects that you want.
Unfortunately, website design is a little trickier than you might think. While it might be tempting to just DIY a website with one of these clever platforms, it is actually better to leave that work to the professionals. Here are 5 reasons why is the better to hire a web designer than using Wix.
1. Customization
While sites like Wix and Squarespace use “fully customizable” as a marketing tactic, the truth is, they aren’t really fully customizable if you aren’t a website designer. Custom websites take time to build and require a general working knowledge of coding.
A web designer can do that these site builders can’t, they can get direct feedback from you and make the website you are picturing in your head appear on the screen. They know all the tools and tricks of the trade to make things like photo galleries, header sliders with images of your product, and custom-built blogs. They can truly customize your website while a site builder will rely on just modifying pre-built templates.
2. SEO Optimization
If you haven’t heard, SEO optimization is key to making sure your website performs as expected. While SEO tools on website builders work just fine, they don’t actually understand SEO optimization. A website designer on the other hand can recommend the best ways to use keywords and where each keyword should go making your site SEO friendly in no time.
3. Digital Marketing Know How
Do you know that the way your products or service look on your site actually impacts sales and return on investment? It’s no longer true that just any old image and some copy will do. Website designers know all about digital marketing and can make sure that your site is built in a way that converts and gets you more customers or clients. Site builders simply don’t have the ability to tell you if that image of the deck you stained for a client will help you get more clients.
4. Eye for Design
Website builders might tell you that they can make sure that your site looks professional, but they can’t tell you if the type of text you chose for the headers of each page clash with the text chosen for the body copy.
Website designers know what good digital design looks like. They understand colors, fonts, layout and how they all work together to present your brand. This is something that a website builder simply can’t duplicate. It is always better to go with a creative professional than a pre-built template.
5. Help with Site Optimization
Do you know the size that your photos have to be so your site doesn’t get dinged by Google? Do you know the pieces of code you have to install to make sure that your Square payments go through properly? Unless you are a website designer, we bet the answer to these questions is probably no.
This is where a website designer becomes worth their weight in gold. They will know all the ins and outs of optimizing your website for both search engines and the customers and your customers and clients. Lean on their expertise to ensure that your website performs in the best way possible.
Contact SimplyBuilt today for a website audit!
